The mission is to amplify awareness and accelerate action for Nature. Every single aspect of life on our planet is powered by Nature.
Nature provides, heals, inspires — and demands our respect. It’s a source of beauty and balance, but also immense force. As its roar grows louder, the question isn’t whether we hear it. It’s whether we’re ready to respond.
Our mission is informed by the Global Biodiversity Plan, agreed by world leaders in Montreal. A powerful framework of actions to halt biodiversity loss and preserve all life on earth. If executed at scale, they will deliver the Biodiversity Agreement Targets with an impact that will not just preserve, but enrich all life on this planet for generations to come.
How We’ll Do It
Nature needs action today, which is why we’re aiming to get immediate funds towards nature-positive projects in restoration, communication and education.
We know one night alone isn’t enough, so we’re focusing our impact plan in 3 areas – food, fashion and finance – and exploring ways in which we can help businesses operating in these spaces make more nature-positive choices. We started these conversations during LCAW and will continue them in Climate Week NYC and beyond, aiming to ignite a series of pilot projects in the fall.
Transforming how the world invests. If just 2% of global capital is redirected into nature, we can close the $711bn Nature Finance Gap — and unlock a future where restoration, resilience, and regeneration become mainstream assets.
