Scaling Regenerative Agriculture with Agent Tierra, an AI-powered Digital Coach for Smallholder Farmers

Nature, Climate
Regenerative Agriculture

rare.org/

Rare is an international conservation not-for-profit dedicated to ensuring the well-being and prosperity of life on Earth. They inspire community-led solutions through behavioural science, partnering with local leaders to co-manage and restore natural resources. Rare empowers communities to steward land and seas, supporting farmers and fishers alike, through an integrated approach that strengthens livelihoods, protects biodiversity, and builds climate resilience.

Rare has developed Agent Tierra, an AI-powered virtual extension agent that delivers personalised, real-time guidance to smallholder farmers through WhatsApp. Agent Tierra combines agronomic data, localised climate information, and behavioural insights to support farmers in adopting regenerative agriculture practices.

By making technical advice accessible anytime, anywhere, and in farmers’ own language, Agent Tierra reduces barriers to adoption, fosters peer-to-peer learning, and accelerates the transition to climate-resilient farming. The solution, initially launched in Colombia, is poised to scale across Latin America and beyond, improving yields, soil health, and community resilience while protecting vital ecosystems.